Monday 20 July 2009

Toyota iQ drives up a font

Two typographers Pierre & Damien and a pro race car pilot (Stef van Campenhoudt) collaborated to design a font with a Toyota iQ car. Watch the car speed around squeeling tyres in a huge warehouse. The camera shots echo the spearing spins of the car as it zooms round the specific alloted area with calculated spin and precision handling.

The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. Here you will see another video, and if you have been reading my blog you may witness the origin to some of my previous posts labeled Open Source.

Download the font here and or view heaps more stills of the font making.
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