Thursday 10 March 2011

Preserving Rubber; A Giant Bike Commercial

is a delightfully light and entertaining commercial video animation by Jacob Gilbreath for the Giant Bike Company. Its use of typography and line graphics makes it, all up, educational on the uses of rubber, an interesting marketing ploy and easy to absorb.

The concept focuses on the conservation of rubber. A particularly fresh idea for selling bicycles perhaps ! But the commercial demonstrates that if interurban commuters rode a bicycle to work every day instead of driving, trillions of pounds of rubber could be saved every year.

While fulfilling many conveniences, plastic is undoubtedly one of the most horrific pollutants of our waterways and life world, but is often only used once, rubber on the other hand can be used and reused an almost infinite number of times.

But I wonder, is rubber economically and ecologically sustainable ?
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